By TAMAR LEWIN
September 21, 2011
Money is talking a bit louder in college admissions these days, according to a survey to be released Wednesday by Inside Higher Ed, an online publication for higher education professionals.
More than half of the admissions officers at public research universities, and more than a third at four-year colleges said that they had been working harder in the past year to recruit students who need no financial aid and can pay full price, according to the survey of 462 admissions directors and enrollment managers conducted in August and early September.
In the survey, 10 percent of the admissions directors at four-year colleges — and almost 20 percent at private liberal-arts schools — said that the full-pay students they were admitting, on average, had lower grades and test scores than other admitted applicants.
At many colleges and universities, the survey found, whom you know does matter. More than a quarter of the admissions directors said they had felt pressure from senior-level administrators to admit certain applicants, and almost a quarter got pressure from trustees or development officers.
Admissions directors at many public universities said in the survey that recruiting more out-of-state and international students, who pay higher tuition, was their top strategy.